Redelease estimates double-digit growth in 2018
Back to the past. This is Redelease’s goal for 2018, a period in which the company believes on the recovery of its “Chinese growth pace” – double-digit per year from 2009 to 2013. To do so, Redelease, a Brazilian distributor of specialty chemicals, should expand its scope of operation with the opening of subsidiaries and further strengthen its portfolio.
“After successive declines, our sales increased 3% in 2017. Therefore, and due to the overall recovery of the economy, it is possible to say that the various projects included on the agenda will be free to be put into practice,” said Roberto Iacovella, director of Redelease.
Among them, Iacovella highlights the opening of Redelease’s subsidiary in Vila Velha, in Espírito Santo state. By the end of the year, the state should also witness the opening of a Redecenter unit, a store licensed by Redelease and operated by third parties.
“We are still negotiating the opening of a Redecenter unit on the coast of São Paulo.” Today, this type of business accounts for 15% of Redelease’s revenue, from five units located in the states of São Paulo, Rio de Janeiro and Santa Catarina. “It has helped us strengthen our brand with small entrepreneurs, artisans and plastic modelers.”
With regard to the portfolio, Iacovella is confident on the sales growth of pyrogenic silica, a product that is part of a recent distribution agreement signed between Redelease and Evonik – used in the segments of paints and composites, among others.
“The expectations are also positive in relation to the performance of our mold release agents for composites, which are part of the Ycon line, and for rubber, supplied by the English company Marbocote.”
Still in the composites segment – it accounts for approximately 70% of Redelease’s revenue –, Iacovella estimates a significant increase in the sales volume of structural adhesives.
“LORD, our flagship in this segment, has expanded the role of distributors in its business strategy, and this is very beneficial to Redelease.”
In parallel, he points out the strengthening of the business involving AkzoNobel’s phenolic resins – used in the production of brake pads and brake linings, among other products.
Founded in 1990, Redelease´s portfolio consisting of more than 1.000 products, including polyester and vinyl ester resins (Ashland); fiberglass (Owens Corning); organic peroxides (AkzoNobel), mold release agents (Marbocote and Ycon) and structural adhesives (LORD), among others.
